The use of iconic logos on branded products is to make the customer know it is one of there products. It helps the public recognise their products. A well-designed logo catches the eye and identifies the company without the need for analysis or reading. When you see the apple sign for example, you do not need to think or read anything else to recognize it as the apple company they sell phones and other technological devices. Good logos "go viral" -- people know the logo and its associations so intimately that they start to use it themselves to make a statement. In the early 1990s, for example, teenagers got Nike "swish" tattoos. Men photograph themselves with the Calvin Klein label of their underwear visible to tell others they have class and sex appeal. Logos take an element of a company or product and make it appealing to its target audience. In the United Kingdom, for example, the Conservative party unveiled a new logo in 2006 that used the color green and the image of a tree to appeal to an environmentally conscious new generation. The Toys"R"Us logo uses bright colors and a bold, rounded font to appeal to children.
Also, a Logo is a graphic representation of a business or product, and can be viewed as the first opportunity to impress someone enough to want to learn more about it.
If a business are promoting a product, then Branding becomes extremely important.
The faster a Brand becomes familiar, the better. The fastest way to establish Brand is with a Logo.
